10.00 – 12.00

ROUND TABLE
ITALY, THE MEDITERRANEAN, THE WORLD

FOOD BRAND: When food is the brand
8th Edition
After the success of 7 previous editions of the Seminar Food, Wine & Co., the last in 2018 under the title “The Italian Food Experience”, the Master in Economy, Media and Communication Management of the University of Rome Tor Vergata organizes the course again in 2019. The Seminar, in its 8th edition, will be articulated in different masterclasses under the following title:

Food Wine & Co.
“Food Brand: when food is the brand”

The Seminar will take place again in the very heart of Mercato Mediterraneo, perfectly encased in the mix of business and culture, trades and stories of the event, where Food and Wine & Co will carry out six masterclasses plus the Round Table (international): “Food Brand: Italy, the Mediterranean and the World”.

03.00 – 05.00 pm

ROUND TABLE
THE FUTURE OF THE OIL FROM THE MED

Extra Virgin Olive Oil in the global panorama that registers an increase in the production of the emerging countries (Australia, Argentina, China and Japan): what are the projects in act aimed at consolidating the ancient and fundamental basin of production that the Mediterranean represents in the world?

Speakers:
Michele Bungaro, Head of Communications of the International Olive Grove Council (invited)
David Granieri, President UNAPROL
Nicola Di Noia, Oil Manager Coldiretti
Alexandra Devarenne, Calathena Consulting (California) and CEO of Extra Virgin Alliance
Kyriakides Tassos, YALE University, Educational Department
Vasilis Vasiliou, YALE University, Educational Department
Duccio Morozzo Della Rocca, Director and Founder of Olive Bureau
Marco Sarandrea, Component Scientific Committee of the Project Greco Aristoleo

Connected from Imperia where the Olioliva Event takes place with Dr. Enrico Lupi, President Association Città dell’Olio

Moderated by:
Massimo Agostini, Journalist

The program of the day may be subject to change